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An overhead image of two students in the student center, seated in brown chairs against the wood floor. The figure on the left is in jeans with a striped tan, red, and black sweater with a book on their lap, right leg tucked under left, pen hovering over the content; the figure on the right is also in jeans with a button-up vertical blue stripe shirt, fingers hovering over a laptop with both legs up; on the right side table, there is a binder, a pen, and the book "The Things They Carried" by Tim O'Brien.
Academic Catalog
2024-25 Catalog 
  
    May 31, 2024  
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2024-25 Catalog
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MAR 2016 - Principles of Marketing

Credit(s): 3
Lecture Hour(s): 3
Formerly MAR 216 Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.


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