MAR 4010 - Digital Marketing and Analytics

Credit(s): 3
Lecture Hour(s): 3
Prerequisite(s): MAR 3040
Presents practical application of the Internet and digital platforms for marketing products and services. This course develops skills and techniques in product and services marketing, sales, and analytics. This course explores the diverse online business models, digital advertising, social media marketing techniques, and advanced marketing analytics. The course emphasizes data-driven marketing decision-making.