MGD 2027 - Marcomm Practices

Credit(s): 3
Lecture Hour(s): 3
Formerly MGD 227 Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising; branding; direct marketing; packaging; promotion; publicity; sponsorship; public relations; sales; online marketing; social media marketing, and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect.